Design:
As a designer, I create logos, design unique typography, and use principles of visual hierarchy to create layouts for both print and digital applications. The work you see here is a showcase of these principles applied to animation, both static and video ads, print based media and signage, UX design involving apps, websites and email journeys, and more. The Moe's Menu, LA Fitness App Prototype, and USAF & USSF Email Designs are good demonstrations of my work in these areas.
I am also very fluent in video and animation. Moe's Motion Graphics showcases some of the top performers I have animated, edited and created sound effects for.
As a designer, I create logos, design unique typography, and use principles of visual hierarchy to create layouts for both print and digital applications. The work you see here is a showcase of these principles applied to animation, both static and video ads, print based media and signage, UX design involving apps, websites and email journeys, and more. The Moe's Menu, LA Fitness App Prototype, and USAF & USSF Email Designs are good demonstrations of my work in these areas.
I am also very fluent in video and animation. Moe's Motion Graphics showcases some of the top performers I have animated, edited and created sound effects for.
Art Direction:
My job as an art director is to ensure brand consistency across a wide range of projects. This includes the tone of the copy, the visual design, photography, and in developing the concepts that form a campaign in line with a brand's strategy. I also assist my creative director in writing and developing concepts and pitches for these campaigns. Eat Out Loud, Moe Value Meal and ¡Birria! Shredded Beef are good demonstrations of these applied skills.
My job as an art director is to ensure brand consistency across a wide range of projects. This includes the tone of the copy, the visual design, photography, and in developing the concepts that form a campaign in line with a brand's strategy. I also assist my creative director in writing and developing concepts and pitches for these campaigns. Eat Out Loud, Moe Value Meal and ¡Birria! Shredded Beef are good demonstrations of these applied skills.
Photography
Photography is not only a professional skill of mine, but has been a lifelong passion. I dual studied photography alongside design in my undergrad. I am trained not just in shooting using cameras and studio lighting, but also in editing using Bridge, Lightroom, and Photoshop. In my current role at Moe's Southwest Grill, photography often informs choices I make in concepting and design. I plan and direct all of our photoshoots, create shot lists, and plan out each shot from a technical perspective in collaboration with photographers. For examples of my collaborative photography work with Moe's, check out Art Direction-Photography. To see my personal work, check out Photography Showcase.
Copywriting
I am not a copywriter in title, however, I have written ads and contributed copy to much of the work I have touched. The concepts behind Eat Out Loud as a campaign, as well as the ads and signage for ¡Birria! Shredded Beef are where I demonstrate this. See my Copywriting Samples page for more of my work in this area.
I am not a copywriter in title, however, I have written ads and contributed copy to much of the work I have touched. The concepts behind Eat Out Loud as a campaign, as well as the ads and signage for ¡Birria! Shredded Beef are where I demonstrate this. See my Copywriting Samples page for more of my work in this area.
About Me
Hello! My name is Logan Blake. I am a creative professional and a Creative Circus alumnus living in Atlanta.
Photography was the first creative bug to bite me at a very young age, until I discovered design later in college. After a couple of years after undergrad grinding it out at an entry level job, I decided to run away and join the circus—The Creative Circus. After graduating in late 2022, I freelanced as a designer for GSD&M in Austin, Texas, before joining the Moe's Southwest Grill creative team as an Art Director in 2023; I have been rockin’ and rollin’ there ever since.
The work that excites me most involves concepting out-of-the-box, insightful solutions for creative campaigns, seeing an idea through from start to finish, and orchestrating all the moving parts like a creative symphony. I am also passionate about playing with vectors and designing logos that bring ideas to life. Lately, I have been flexing my chops where I can on projects exploring a passion for creative copywriting.
A few fun facts about me: I served six years in the Army National Guard, and my hobbies include hiking, martial arts, cooking, and always having a fun plan A, B, and C.
Thanks for stopping by! I’d love to connect and see what cool work we can do together.
